ONE LITTLE BULBChina Marketing / SELECTED WORK
Selected marketing experience across sectors, including Yan’s work before ONE LITTLE BULB. Each project explains the work and its role in the business.
TWT Global
Chinese articles and WeChat operations equipped an existing property sales team with material for prospective buyers. The client handled sales.
Chinese articles · WeChat operations · Sales-support content
RELATED SERVICESSelected experience of Yan, including work before ONE LITTLE BULB.
Education
WeChat articles, promotional planning and poster design introduced supplementary tuition to Chinese university students as exams approached.
WeChat articles · Promotional planning · Poster design
RELATED SERVICESSelected experience of Yan, including work before ONE LITTLE BULB.
Persons of Interest (POI)
Long-form WeChat content, in-venue promotions and marketing posters helped a student-focused business explain its offer and encourage participation.
WeChat content · In-venue promotions · Marketing posters
RELATED SERVICESSelected experience of Yan, including work before ONE LITTLE BULB.
All Seasons
Brand development, a handbook, photography and two years of WeChat operations. A tenant-story series brought residents’ experiences into the content.
Brand development · Handbook and photography · WeChat operations · Tenant stories
RELATED SERVICESSelected experience of Yan, including work before ONE LITTLE BULB.
Yunman · Creator & Author
Yan worked on audience growth at Yunman’s company. The business combines an established Xiaohongshu personal brand, a cross-platform account network and published books on social-media operations.
Audience-growth work
The handbook reports 600K followers and around 200 accounts for Yunman’s business; these are business-context figures, not results attributed solely to Yan.
Selected experience of Yan, including work before ONE LITTLE BULB.
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