LITTLE BULB WASN’T
MADE FOR A COMPANY.
HE WAS MADE
FOR A LITTLE KID
WHO WAS LOST.
Yan grew up in a small village in China.
The world beyond it felt very far away.
Until she started learning English.
A NEW LANGUAGE
OPENED A BIGGER WORLD.
IT ALSO MADE HER FEEL
VERY SMALL.
Her grandfather drew the bulb.
Yan gave him eyes.
“Does he have a name?”
Little Bulb.
When Yan understood something new,
Little Bulb lit up.
When she got lost,
he tried a little harder.
One day, some children laughed
at the way Yan spoke English.
She went home
and curled up on her bed.
He couldn’t speak for her.
He couldn’t make the world less unfamiliar.
He couldn’t give her the answers.
HE DIDN’T HAVE MUCH LIGHT.
HE GAVE HER
ALL HE HAD.
CHINA
SYDNEY
LONDON
THE GIRL GOT BIGGER.
THE WORLD DIDN’T GET
ANY LESS COMPLICATED.
She just got better at finding her way through it.
Writing became marketing.
Marketing became brand work.
One business became another.
One unfamiliar world became another.
THEN
WHERE DO I BEGIN?
NOW
WHERE DO WE BEGIN?
THENWILL PEOPLE
WILL PEOPLE
UNDERSTAND ME?
NOWWILL CHINESE CUSTOMERS
WILL CHINESE CUSTOMERS
UNDERSTAND US?
THENWHAT AM I
WHAT AM I
GETTING WRONG?
NOWWHAT ARE WE