ONE LITTLE BULB
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MEANING → CULTURE → MEANING

YOUR BRAND SHOULDN’T
SOUND LIKE A TRANSLATION.

Translation moves words.
Localisation carries meaning.

SAME BRAND.
NEW CONTEXT.

SCROLL TO SEE THE WAY ↓

MEANING SURVIVES
THE JOURNEY.

Your brand already means something where you come from.
The job isn’t to replace it.
It’s to make sure that meaning survives the journey.

Light the Way.照亮前路。

An illustration of meaning carried into a new context, not a proposed Chinese brand name.

A NAME CAN BE TRANSLATED
AND STILL FEEL WRONG.

So can a tagline.
So can a story.
So can an entire brand.

TWO WAYS IN.

TRANSLATION & REFINEMENT

KEEP WHO
YOU ARE.

£1,500

For an established brand direction that already works.

  • Chinese name
  • Tagline
  • Brand story
  • Chinese-language brand handbook copy

We retain your positioning and help it speak naturally in Chinese.

TAILORED FOR CHINA

BUILD FOR WHERE
YOU’RE GOING.

£3,000

For a brand that needs an approach shaped around the Chinese market and its intended customers.

  • Chinese name
  • Tagline
  • Brand story
  • Chinese-language handbook copy
  • Category-brand content references
  • Design brief

SAME BRAND.
NEW CONTEXT.
NOTHING LOST IN TRANSLATION.

From £1,500

A foundation for how your business introduces itself in Chinese.

LOCALISE YOUR BRAND →

Both packages cover writing. Design is agreed separately. The Tailored for China reference pack supports brand creation; full market research is a separate service.

ANOTHER WAY FORWARDProduct Content →