ONE LITTLE BULBDEMAND & TRENDS
Category needs and emerging patterns.
BEFORE YOU SPEND MONEY ENTERING CHINA,
SPEND £1,500 FINDING OUT
WHAT YOU’RE ENTERING.
Your customers. Your competitors. Your category.
The platforms that actually matter.
GOOD QUESTIONS ARE CHEAPER
THAN BAD ASSUMPTIONS.
Is there demand for what we sell?
Who would actually buy it?
What matters to them?
What might stop them buying?
Who are we really competing with?
Which platforms actually matter?
Where should we start?
ONE BUSINESS QUESTION.
ONE CATEGORY.
A MUCH CLEARER PICTURE.
CUSTOMERS
Barriers to purchase and reasons to choose.
COMPETITORS
Brands, products and content approaches.
ROUTES TO PURCHASE
Purchase journeys and platform priorities.
NOT A DECK THAT SITS IN A FOLDER.
SOMETHING YOU CAN MAKE
DECISIONS WITH.
- Research report
- Competitor comparison
- Platform priorities
- Recommended actions
- One findings discussion
You may decide to enter China.
You may decide to change the approach.
You may even decide not to enter yet.
All three can be valuable answers.
UNDERSTAND THE MARKET
BEFORE YOU COMMIT MORE.
£1,500 / single-category project
We agree category boundaries, priority platforms, the research period and delivery date before starting.
START WITH RESEARCH →Sources, samples and limitations are made clear. Paid data, customer interviews, surveys and advertising tests are quoted separately. Engagement signals are considered in context; they are not proof of demand.